Localist NZ — 16 years
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There's already a page about your business. Is it right?

We've listed over 930,000 New Zealand businesses from the companies register. Yours is one of them. Find it, check it, and take control of what customers and AI see.

Free to check · No signup needed to look · Take control when you're ready

Are you an international business? (not NZ-registered) List your business

NZ business owners are taking control every day

“Found my listing, fixed six gaps in ten minutes. First AI referral inside a week.”
Plumber
Verified owner · Auckland
Authority 41 → 88
“We were showing the wrong phone number everywhere. Corrected it once here — done.”
Fencing contractor
Verified owner · Hawke's Bay
Listings fixed
“A customer told us ChatGPT recommended them to us. That never happened before Localist.”
Auto workshop
Verified owner · Bay of Plenty
AI referral
“Took two minutes to claim. Wish I'd done it a year ago.”
Architect
Verified owner · Canterbury
Claimed in 2 min
“Verified our NZBN and the badge sits on our site now. Trust jumped overnight.”
Electrician
Verified owner · Waikato
NZBN verified
“Our Authority Score went from 41 to 88. The lift in map packs was immediate.”
Law firm
Verified owner · Wellington
Authority +47
“Every gap I closed felt like money left on the table that I'd now picked up.”
Roofer
Verified owner · Otago
9 gaps closed
“Customers said we finally looked real. That's worth more than any ad we ran.”
Florist
Verified owner · Napier
Verified badge
“Found my listing, fixed six gaps in ten minutes. First AI referral inside a week.”
Plumber
Verified owner · Auckland
Authority 41 → 88
“We were showing the wrong phone number everywhere. Corrected it once here — done.”
Fencing contractor
Verified owner · Hawke's Bay
Listings fixed
“A customer told us ChatGPT recommended them to us. That never happened before Localist.”
Auto workshop
Verified owner · Bay of Plenty
AI referral
“Took two minutes to claim. Wish I'd done it a year ago.”
Architect
Verified owner · Canterbury
Claimed in 2 min
“Verified our NZBN and the badge sits on our site now. Trust jumped overnight.”
Electrician
Verified owner · Waikato
NZBN verified
“Our Authority Score went from 41 to 88. The lift in map packs was immediate.”
Law firm
Verified owner · Wellington
Authority +47
“Every gap I closed felt like money left on the table that I'd now picked up.”
Roofer
Verified owner · Otago
9 gaps closed
“Customers said we finally looked real. That's worth more than any ad we ran.”
Florist
Verified owner · Napier
Verified badge

Representative experiences from verified Localist members.

Built on real data

What we have at Localist

Over 200,000 verified NZBN-connected businesses, ready for you to join.

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NZBN-connected · 930K+ NZ businesses listed

Your business is already on Localist.

We've listed over 930,000 New Zealand businesses with a New Zealand Business Number. Your profile is likely here — it's waiting for you to claim it, check your score, and take control.

Smith & Co Electrical
NZBN 9429000123456
Listed
82
Business Health
Good — room to grow
Listed via NZBN
Health score calculated
Identity verified
Services listedClaim to fix
Ready for AI searchClaim to fix
Claim this business
The new discovery landscape

Your customers don't just Google you anymore.

They ask AI, check Maps, read reviews and talk to their phone. Localist makes sure every one of those channels knows exactly who you are — so you get the call, not your competitor.

Google
Traditional text search
Maps
Local & navigation
AI
ChatGPT, Gemini, Perplexity
Voice
Siri, Alexa, Google Assistant
Reviews
Google, TrustPilot, social
Recommendations
Social & word of mouth

One verified profile — understood everywhere your customers look.

See how it works

Why Localist

Most directories just list your name. Localist builds the proof that earns you the enquiry.

Step 1 of 7

Your Website

Your website tells your story — but on its own, it's just one voice among millions.

Straight from Google

Google's own words prove the point

These aren't our claims — they're quotes from Google's own documentation about how AI search now works.

01 / 06
“AI Mode and AI Overviews may use a 'query fan-out' technique — issuing multiple related searches across subtopics and data sources.”
Google Search Central

Why it matters

Google doesn't just analyse one webpage. It performs many related searches and gathers information from multiple data sources to build its answer.

02 / 06
“Our advanced models identify more supporting web pages...”
Google

Why it matters

Not the webpage. Supporting web pages. Google AI is actively looking for corroborating evidence across the web.

03 / 06
“...allowing us to display a wider and more diverse set of helpful links...”
Google

Why it matters

For years, SEO focused on ranking one website. Google is now designed to surface a wider and more diverse set of websites.

04 / 06
“...a comprehensive AI-powered response with links to supporting websites.”
Google

Why it matters

Not 'from your website.' Supporting websites — plural. Your business needs to be one of them.

05 / 06
“AI Overviews... help you quickly understand information from a range of sources.”
Google Help

Why it matters

A range of sources. Not one website. If your business isn't represented across those sources, AI can't recommend it.

06 / 06
“Focus on making unique, non-commodity content...”
Google

Why it matters

Google isn't rewarding duplicated marketing copy. It wants original information that provides unique value.

If Google is looking for supporting sources across the web — make sure your business is one of them.

Check your business visibility

Plans that pay for themselves

From 95¢ a day. No contracts, cancel anytime. Each business gets its own plan — start small and upgrade when you're ready.

Claim
Claim & verify your business
Baseline
45¢/ day
$13.50 / month

Claim your Localist profile, connect your NZBN, edit your business description and contact form. The foundation for your AI-ready presence.

Chosen by 11% of businesses
Choose Claim
Verified
Essential visibility
+15%AI Readiness
95¢/ day
$29 / month

NZBN-verified badge, business description, up to 3 services, locations, logo gallery, contact form and basic analytics.

Chosen by 14% of businesses
Choose Verified
Most popular
Visible
Stand out in search
+35%AI Readiness
$1.60/ day
$49 / month

AI Visibility Score, FAQs and products, up to 10 services and photos, monthly visibility report and competitor comparison. Everything in Verified included.

Chosen by 30% of businesses
Choose Visible
Best value
Authority
Build trust signals
+60%AI Readiness
$2.95/ day
$89 / month

Case studies and portfolio, team profiles, credentials and awards, unlimited services and locations, advanced competitor tracking. Everything in Visible included.

Chosen by 27% of businesses
Choose Authority
Growth
Maximum growth
+85%AI Readiness
$4.90/ day
$149 / month

Review monitoring, AI support in your listing, multiple location pages, AI opportunity recommendations and priority support. Everything in Authority included.

Chosen by 18% of businesses
Choose Growth

Prices include GST. Daily charges are indicative and are calculated by dividing the monthly price into 30 days. Each business listing can be upgraded or downgraded independently. Compare all features →

Common questions

The questions every Kiwi business owner asks

Plain answers — no jargon, no tech degree required.

Your website is your shop. But today's customers ask ChatGPT, Gemini and Google AI where to go — and those assistants only recommend businesses they can verify and trust. Localist puts your verified profile where the AI actually looks, so you get recommended instead of quietly skipped.

16+ years of NZ credibility — trusted by Google, built for Kiwi businesses.