• toddler sleeping bag
  • merino swaddling wrap and beanie
  • baby sleeping bag
  • merino cot blanket
  • colourful sleepwear for all seasons

A little about us

Kia ora and welcome to Snugbags!

All our gorgeous products are lovingly handmade in New Zealand from high quality natural fibre.
Merino, bamboo & cotton provide the best sleeping conditions for your little one. Dry, snug and comfortable.

For all seasons; baby and toddler sleeping bags, new born merino swaddling wrap, beanies, and more...

We are the manufacturer and sell exclusively direct to you, meaning our prices are kept as low as possible to ensure more parents can afford the natural choice for their little one.

Products and specialities

Merino baby and toddler sleeping bags, cot blankets, new born swaddling wraps and beanies... Buy online, over the phone, or come and visit us!


Deal ends June 11, 2013 12:00am

For a limited time only, Snugbags is offering 25% off our full range of natural baby and toddler sleeping bags, for all seasons; winter and standard range...

Sophie B. shared their love for Snugbags

We own the marine winter weight toddler sleeping bag, and we love it! Winter here in Germany is rough. Our son started using his Snugbag sleeping bag at eight months, and although the toddler size was a bit big, it adjusted well to his smaller frame and kept him warm all through the night. The other brand sleeping bag we used left our son sweaty in the morning. With the Snugbag, no sweat. Literally. We highly recommend this beautiful and comfortable baby sleepwear.

Nellie B. shared their love for Snugbags

  I have 3 Snugbags & a blanket and absolutley rave about them to my friends. We have travelled alot with our little girl & being able to take just a Snugbag with us, not only is space-economical but makes her feel secure when sleeping in a strange place.  They are also great for promoting a more restful sleep, preventing her from losing her blankets in the night or crawling and standing up in her sleep. The product is just beautiful and I feel so proud to recommend such a lovely NZ-made product.

Felicity L. shared their love for Snugbags

So comfy!

Felicity L. left a comment on Felicity L.'s Love

They are absolutely beautiful! Helped my little man sleep through for the first time!! Love both our kids in natural fibres! I wish they came in adult sizes!!! : )

Felicity L. shared their love for Snugbags

So comfy!

Jacinda M. shared their love for Snugbags

I have used a snugbag for my daughter since she was four months old (she is now thirteen months) and I love it. She refuses to keep blankets on, so with the snugbag I don't have to worry that she will get cold. It is very easy care, and I love the side opening zip. I cannot recommend them highly enough.

Khaliunaa T. shared their love for Snugbags

Best gift idea ever! Soft, light, made of all natural materials and so warm. Mine traveled all the way to Mongolia, where the temperature drops to minus 30-40C in winter, brrr. Everyone who saw the snuggles wanted one for their little precious :)

olivia shared their love for Snugbags

A well made product, which is lasting well. the dark blue also hides stains better! When our first bag had faulty stitching, they didn't hesitate to send us out a new bag. Do love being able to support a NZ business.

Megan B. shared their love for Snugbags

I have owned an infant and toddler snugbag for my son and he loves it and will not sleep without it. He's never cold and wears it year round. Love being able to put him in his Carseat with it! Thanks Amandine for great quality and customer service!

Pamela C. shared their love for Snugbags

Love these bags! The quality is so nice that they will also be great for my second baby :) Customer service is A++ too!