Localist

Business Blog

As you may know, Localist is all about sharing what's good around here. That includes sharing our views on all of the things that underpin our business - exciting topics like social media, smartphone technology, cloud-based communications and so much more.

We're also all about being local, which means we're keen to help you leverage your business at a local level.

Take a look at our blog posts for news, articles and information that may be relevant to your business. 

The rise of the cheap smartphone
This will be the year of the cheaper smartphone meaning smartphones will start to be the norm for those owning a mobile. 
That’s the key prediction in Deloitte’s Technology, Media and Telecommunications Report for 2012. Read more...

Five content trends for 2012
You may have heard the saying: 'content is king'. Cheesy, yes. True? Absolutely not. Content IS the internet. So what's in-store for content in 2012? Here are five key trends. Read more...

Make Localist Search work for you
Localist’s search function matches the most relevant business listings to each search. We look at your business name, your location, your business description, your list of products and services, love you may have on your listing and any posts you have added. Read more...

How the new Facebook changes impact your brand
Nothing ever stays the same in the online world. Now businesses that have struggled to build a Facebook presence have to cope with a number of new and confusing changes. Read more...

Get smart about mobile
If you’re still coming to terms with your web strategy, you’ll soon need to tackle another – one dealing with mobile phones. An estimated 70% of the world now own a mobile, three times as many people as who presently access the internet on a computer. Read more...

How people are really using Twitter
How often do you Tweet? If you’re anything like 65% of Twitterverse, you’re busy tweeting at least once a day. Lab 42 recently discovered some other interesting statistics from a survey on 500 Tweeters. Here's are my top five takeaways. Read more...

Marketing in the smartphone age
A shift is happening. According to statistics, smart phone penetration in New Zealand rose from 5% to 13% in 2010. The prediction was for 2011 to be the year of the smartphone, assisted by the growing popularity of Android handsets. Read more...

Social media - Localist's game changing play for SMEs
In the search engine game, a small business can find themselves competing against major businesses and big brands for online attention. So how does a small business stand out amongst a Googol of web pages? Read more...

Social media for non-profits
Often challenged with having to work with minimal budgets and small teams, it is no wonder that many non profit organisations question whether they have the time or resources to dedicate to social media. Read more...

Feedback is a gift (hopefully the good kind) 
Heard the quote ‘feedback is a gift’? As we know, some gifts are exactly what you’ve always wanted and make you feel pretty darn good. Read more...

User generated content - what it means and how to leverage it
Social media has seen phenomenal growth in the last year and is now playing a significant role in consumers’ purchasing decisions. A recent study found that online product reviews are the third most trusted source of information. Read more...

Social media largely underutilised by businesses
It seems like the internet and social media are everywhere we turn, so it would be easy to assume that most Kiwi businesses are already embracing it. But according to a recent survey, there is still plenty of room to grow. Read more...

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