How often do you Tweet? If you’re anything like 65% of Twitterverse, you’re now busy tweeting at least once a day. Lab 42 recently discovered some other interesting statistics from a survey on 500 Tweeters, with findings that reflect the typical hallmarks of human nature...
Read on for my top five take-aways:
1. Follow you, follow me. A whopping 69% of those surveyed found people to follow through recommendations from friends. Tap into this by working on your bio - many Tweeters scan friends’ accounts and simply follow those who sound interesting and/or funny.
2. Friends and intrigue. A third of people joined Twitter on a friend’s recommendation. Slightly fewer (at 30%) signed up to see what all the fuss was about. Old habits die hard - being online hasn’t changed the fact we’ve always been a curious bunch who are keen to keep up with The Jones’.
3. We all love a good deal. You may not be surprised to learn that 66% of people follow companies in order to get discounts. The message here is self-explanatory. However, it’s really important to offer genuinely great deals and equally important not to drown your followers in them.
4. The mobile revolution? Only 16% of people access Twitter (mostly) through their mobile phone. While this number is low, smartphone use is already breaking records month on month. I think this could easily double over the next 12 months.
5. Homework on hashtags. Apparently 10% of people don’t know what a hashtag is - interesting, considering those surveyed are active Tweeters. I think it would be more interesting to see how many people don’t know how to BEST use a hashtag.
For more information, take a look at this Twitter infographic from Mashable.com, where you’ll find a few more interesting, but not so useful, statistics - such as 43% of Tweeters follow Lady Gaga.