Auckland’s newest oldest gastropub is turning the tables on customers and inviting them to name their newest craft beer. The winner will have their own name printed on the beer’s label.
“We find people enjoy describing the taste experience of our craft beers, so we’re giving them the chance to name the fifth in our Winter Series,” explains The Brewery Britomart’s co-owner and brewer, Laurence.
Traditionally the brewer develops the beer and during the tasting process designs its name. This time, the customer decides. “This beer’s chocolate malt and roasted malt characteristics should create some really interesting name suggestions,” says Laurence.
The entries will be judged by a team of local beer enthusiasts including members from the Society of Beer Advocates (SOBA), with the winning entrant having their name printed on the beer label.
The winning name will join the Winter series: Holy Smoke, Double Dutch, Sublime and Monk’s Hip Hop. In June, Monk’s Hip Hop was judged the most popular beer by attendees at the first City of Ales Festival.
Details of the competition and how to enter are on The Brewery Britomart website.
The Brewery Britomart’s history began in the 1870s as a public hotel. Completely renovated into a gastro pub in 2011, the Brewery Britomart is one of only six genuine brewpubs in Auckland.